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INSTAGRAM BRAND REFRESH
2022 / MICROSITE / SIZZLE / SOCIAL ROLE
CREATIVE DIRECTOR
CLIENT
INSTAGRAM
CREATIVE DIRECTOR
CLIENT
︎︎︎
Showcasing the refresh of key brand elements to celebrate the global community of creators on Instagram.
Instagram’s brand refresh introduces an illuminated gradient, and a logo-inspired brand typeface by embracing the “squircle”. By always putting community in the forefront, the rebrand created an inclusive experience through a new typeface, and updates to imagery, layouts, and colors. We helped showcase the brand refresh through interactive moments.
We helped Instagram share the details of their new typeface. Instagram Sans was designed with accessibility and global scripts at the core, and made to feel human.
While the microsite dived deeper into details through interactive moments and OOH imagery, the brand refresh was also revealed in a sizzle reel and through Instagram stories.
✨️ THE RESULT
A microsite to showcase the refresh through interactive moments. A sizzle reel, social assets, and a ton of OOHs.
👀️ FEATURED IN
IT’S NICE THAT
ADWEEK
INSTAGRAM
... and more
🖤️ THANKS
CREATIVE Mahala Nelson, Diego Holzman, Melanie Seranusoglu, Stanley Hines Jr., Maggie Bryan(DIR. UX), John Flores, Xi Bass Tihan, Shivani Toshniwal / PRODUCTION Kimberley Mullen, Sula Greene, Kate Peach, Greg Bennedetto(EP)
IT’S NICE THAT
ADWEEK
... and more
🖤️ THANKS
CREATIVE Mahala Nelson, Diego Holzman, Melanie Seranusoglu, Stanley Hines Jr., Maggie Bryan(DIR. UX), John Flores, Xi Bass Tihan, Shivani Toshniwal / PRODUCTION Kimberley Mullen, Sula Greene, Kate Peach, Greg Bennedetto(EP)